The Hyundai Tucson isn't new to the Indian market. The first generation Tucson was sold in India for a while but couldn't make an impact on the market as compact SUV's weren't perceived well. But now things have changed and we feel the Hyundai Tucson can make a big difference in our market.
The gap between the Creta and the Santa Fe needs to be filled in with something SUVish. The D1 segment sedan Elantra doesn't help here. The Tucson fits in perfectly. It will be utilizing the gap in the Rs. 20-30L segment. Apart from the Honda CR-V, there is no compact SUV which is fully loaded and can be termed luxurious. A person who wants a powerful and luxurious compact SUV has to settle for the CR-V or move up the ladder and consider the Audi Q3/BMW X1. Now the CR-V is a brilliant product but is sold with a petrol engine only which is a deterrent for many. The Q3/X1 are good products too but their fully loaded variants cost more than Rs. 40L. On top of that, Their upkeep cost is high. The Hyundai Tucson is a spacious 5-seater, the interior fit and finish are best in class like any other Hyundai and has a relatively powerful engine. Safety was never an issue with Hyundai and it will be offered with maximum safety features and a high NCAP safety rating. Overall it feels premium. Over the time Hyundai products have proven their long term reliability and the wide spread service network is a boon.
Although things aren't going to be very easy for the Tucson. In reality, it will compete against the Toyota Innova Crysta and the Mahindra XUV5OO. Although they belong to a different segment, But the pricing will be more or less similar. The Z & V variants of the Innova Crysta are fully loaded and most importantly the Innova Crysta is a well-established brand. It will be very difficult for Hyundai to target the Innova Crysta buyers as most of those buyers are in the market for an Innova and nothing else. To add to Hyundai's troubles, M&M offers the XUV5OO. Many people dislike the Innova for its MUVish looks and this where the XUV makes a difference. It is a feature rich crossover offered with a brilliant engine mated to both automatic and manual transmissions. But the XUV looses out on quality and doesn't offer a niggle free ownership experience. The Tucson sure has an edge here and the other overall quality is notches above the XUV5OO. The Upcoming Tata Hexa if priced well can surely pose a threat to the Tucson as the initial reviews of the Hexa have indicated of brilliant quality. But the Hexa launch is still a few months away.
Hyundai should focus on offering the Tucson with a lot of first-in-segment features. A turbo-petrol will be welcomed too. Urban dwellers are going to love the Tucson for its compact size, features and the ease of an automatic transmission. Now everything boils down to the pricing of the Tucson. We really hope the Tucson tastes success like its sibling Creta did and makes way for other compact SUVs like the Toyota RAV4, Mitsubishi Outlander and the Nissan X-trail with diesel, petrol + hybrid, and turbo-petrol engine options.